Dress to Show Power
A Quick Recap on the Power Suit
During WWII women wore shoulder pads as a symbol of solidarity as they contributed at home while the men were away. And again in the 80s for the second wave of the feminist movement; to show a woman’s power in the workplace which began the era of power dressing. These suits and similar fashion choices with strong broad shoulders represented taking charge and embodying power in male-dominated industries.
In 1997 Kasperk did a study that showed men with broad shoulders are not only perceived to be more masculine, but they also possess higher testosterone levels. So, when women want to convey dominance and power thinking it will excel their careers, they turned to clothing to mimic the traditionally thought of as masculine traits.
Power Suits 2017
The worst part of all this? The issue is that women seemingly need a fucking suit to convey our power. My style has always incorporated menswear, and mostly because I like the looser fit; but subconsciously, I wonder if I am trying to convey more power and be more assertive, especially when having a more slender, less curvy figure has differed me from wearing tight “curve hugging” clothing.