Self-concept A person’s answers to the question “Who am I?”. Related Articles: Glossary: Stereotype threat“Go F**k Yourself. Literally.” An Interview with the Creator of Emojibator: The Emoji Shaped VibesGo F**k Yourself. Literally. Sasha Co- Founder of Psych n Sex, previous writer and campus educator for the Kinsey Institute & published psychology researcher. Manhattan girl obsessed with post ww2 abstract expressionism, beet juice, vintage clothing & Scandinavia.