Availability heuristic

An efficient but fallible rule-of-thumb that judges the likelihood of things in terms of their availability in memory. If instances of something come readily to mind, we presume it to be commonplace.

Sasha

Co- Founder of Psych n Sex, previous writer and campus educator for the Kinsey Institute & published psychology researcher. Manhattan girl obsessed with post ww2 abstract expressionism, beet juice, vintage clothing & Scandinavia.

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